Despite the recession, major redevelopment is still occurring in the city, including the redevelopment of New Street Station, the creation of a brand new Library of Birmingham; redevelopment of the 140 hectare site of the former MG Rover factory at Longbridge and the multi-billion pound regeneration of Eastside, which aims to stretch the city core eastwards and create thousands of jobs. Over 30,000 businesses are based in Birmingham, employing around 516,000 people.
Total Population: 1,074,300
Gross Value Added: 20,866
Total Jobs: 515,900
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 46.9%
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Bromsgrove enjoys a central location and good access north and south. It has excellent transport links, including three motorways and easy access to Birmingham Airport. Once a prosperous hub for the woollen trade, Bromsgrove became the world centre for nailmaking in the 19th century and more recently won prominence for engineering and the motor industry. Today it boasts a skilled workforce with excellent business support and development infrastructure.
Total Population: 93,700
Gross Value Added: 1,320
Total Jobs: 39,400
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 58.2%
Cannock Chase is the smallest mainland AONB in England and Wales at 68 sq km. Along with its beautiful landscape, it has important and unusual wildlife. Extensive areas of the Chase were used for military training and army encampments for World Wars I and II.
Total Population: 97,600
Gross Value Added: 1318
Total Jobs: 39,400
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 39.8%
With a robust and diverse grounding, East Staffordshire has an established manufacturing industry that encompasses automotive components, food and drink, mechanical engineering and rubber and plastics. Manufacturing remains a crucial industrial sector within the borough, with over one fifth of East Staffordshire employees, although it is no longer the largest sector. Almost one quarter of employees work in the distribution, hotels and restaurant sector, now making it the largest sector in terms of employee numbers within the borough.
Total Population: 113,900
Gross Value Added: 2,130
Total Jobs: 65,200
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 48.1%
Today there are a number of light industrial areas predominantly in the east of the city, not dominated by any one particular industry. The district is famous for two local products: Armitage Shanks, manufacturers of baths/bidets and showers, and Arthur Price of England, master cutlers and silversmiths.
Total Population: 100,900
Gross Value Added: 1,537
Total Jobs: 47,900
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 51.6%
Redditch is home to one of the first indoor shopping malls in the country, serving around 200,000 visitors each week. The Kingfisher Shopping Centre, well known for its large mosaic panels designed by famous Scottish artist and sculptor Sir Eduardo Paolozzi, has over 1,100,000 square feet of retail space, making it one of the largest covered shopping centres in the UK.
Total Population: 84,300
Gross Value Added: 1,478
Total Jobs: 38,500
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 49.9%
Solihull is served by superb road, rail and air links and is home to the National Exhibition Centre (NEC), which attracts over four million visitors each year and is located next to Birmingham Airport and Birmingham International Railway Station. The borough has some of the major employers and employment sites within what is known as UK Central, home to Jaguar Land Rover as well as Birmingham Business Park, Monkspath Business Park and Blythe Valley Business Park, Solihull’s own ‘Silicon Valley’.
Total Population: 206,900
Gross Value Added: 4,394
Total Jobs: 106,000
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 57.3%
In terms of output, financial and business services, distribution and transport and communications are all important. Tamworth’s strong manufacturing base means that it is still a very important sector in terms of jobs.
The town is steeped in history, which can be traced back to Saxon times when it was the capital of the ancient kingdom of Mercia. Sir Robert Peel is one of its most famous sons, MP for the town as well as a former Prime Minister. He founded the police force (hence the term “bobby”) and delivered his famous “Tamworth Manifesto” from the Town Hall.
Total Population: 76,900
Gross Value Added: 1,089
Total Jobs: 29,000
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 35.6%
The area takes its name from The Forest of Wyre, once a medieval hunting forest, now a popular visitor attraction. It enjoys a central location with easy access to the motorway and mainline rail networks as well as having Birmingham Airport on its doorstep.
Kidderminster is the largest of the three towns in the district and the main centre for industry and commerce. It is famous for the design and manufacture of quality carpets and the birthplace of Sir Rowland Hill – founder of the Penny Post. Stourport-on-Severn and Bewdley are the district’s other towns.
Total Population: 98,000
Gross Value Added: 1,326
Total Jobs: 37,700
Skills (% of population aged 16-64 with NVQ3+ / other qualifications): 48.2%
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