The 100 day Apprenticeship campaign

In September 2013, a campaign aimed at making employers across Greater Birmingham aware of the benefits of apprenticeship incentives was launched.

The 100-day campaign by the Greater Birmingham & Solihull Local Enterprise Partnership is seeking to raise awareness of the Apprenticeship Grant for Employers (AGE), available for eligible businesses who take on a young apprentice.

Newsletter1The Birmingham City Deal – agreed between the GBSLEP and Government last year – made available more than 3,500 AGE grants to businesses from the LEP area who employ a 16 to 24-year-old.

It is hoped during the 100 days of the campaign that 1,000 pledges from businesses to take on apprenticeships will be made.

These grants are worth £1,500 to employers – providing they employ less than 1,000 staff and have not taken on an apprentice in the last 12 months – and could, in some cases, be subject to a further enhancement.

Some 2,000 of the grants are still up for grabs and the new campaign, involving skills partners, such as local authorities, Sector Skills Councils, training providers, colleges and schools across the LEP, will aim to get employers to take them up.

In August 2013, the GBSLEP launched the Skills Action Plan, which – among other targets – aims to reduce youth unemployment to the Core City LEP average by 2020 and below that by 2025 as well as recruit 1,000 additional apprentices in priority sectors.

To find out more about Apprenticeships and the Apprenticeship Grant for Employers (AGE), contact the National Apprenticeship Service on 08000 150 600 or visit our Apprenticeships page.