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Birmingham Wholesale Market officially launches

Birmingham’s new £50 million Wholesale Market has hosted its official launch event (5 October).

Based in Witton, the market includes 78 units selling fruit and veg, meat, poultry, fish and flowers, along with nine warehouses, café and management offices. It is one of the largest integrated wholesale markets in Europe, and local traders provide fresh produce to customers across the Midlands and Wales. The relocation represents an investment of nearly £50 million in Birmingham’s future.

GBSLEP’s £3 million contribution to the new Wholesale Market will help to protect the future of one of the largest, most historic markets of its kind in Europe. The relocation also safeguards existing businesses and more than 600 jobs in Greater Birmingham and Solihull.

The move has unlocked 8.5 hectares of land at Birmingham Smithfield, a new 14-hectare development in the city centre’s Enterprise Zone. Birmingham Smithfield is set to capitalise on the region’s leisure offer, generating more than 3,000 jobs and 1,000 new homes.

Chris Loughran, Deputy Chair, GBSLEP, said:

“Investing in the future of Birmingham’s Wholesale Market means that GBSLEP is supporting the vibrancy and diversity of this region. The Market’s new home in Witton will enable it to remain at the heart of Greater Birmingham’s vibrant food and drink sector – helping local traders and businesses to grow from strength to strength, and employ hundreds of people from around the region.

“The Market’s relocation will also help to transform the wider area, by making more space available for Birmingham city centre’s Smithfield development. The Smithfield scheme is set to create an outstanding retail and leisure destination, which is expected to attract new companies here, generate thousands of jobs and build high-quality homes.”