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GBSLEP supports New Ladder for Greater Birmingham campaign to create 1,000 new apprenticeships

The Greater Birmingham & Solihull Local Enterprise Partnership (GBSLEP) has allocated £60,000 of funding for the new Ladder for Greater Birmingham programme – an initiative to promote apprenticeships across the region.

The campaign – which is supported by Britain’s largest newspaper, magazine and digital publisher Reach Plc, development group The Vine Trust and training provider Performance Through People – aims to create 1,000 new apprenticeship roles across Greater Birmingham and Solihull by September 2019.

Ladder for Greater Birmingham forms part of a national campaign to achieve 10,000 new apprenticeships across the country. The initiative has extended to Greater Birmingham and Solihull, having already been successful in London, Staffordshire and the Black Country.

Tim Pile, Chair of GBSLEP, said:

“One of GBSLEP’s key priorities is ensuring that we raise aspirations and promote opportunities for our young people by giving them the skills that industries need, driving economic growth throughout Greater Birmingham and Solihull.

“It is clear from similar Ladder programmes in neighbouring areas that this is a successful tool in offering people a path to a new start and real career progression. We urge firms and partners across the region to get in touch with us, and find out how they can support this campaign, and increase their own productivity and business performance.”

The campaign aims to encourage businesses to take on new employees who are just starting their career and invest in their future by giving them the skills both they and the business need.

GBSLEP’s funding has supported the creation of a hub, which manages a hotline and website-matching service, connecting potential apprentices with employers.

Kevin Davis, Chief Executive of The Vine Trust and Ladder Chairman, added:

“Following our experience in the previous Ladder campaigns, we are confident that a cross-sector partnership is an effective approach to achieve an ambitious vision for preparing potential apprentices for life and the workplace.”

Rob Colbourne, Managing Director of Performance Through People, said:

“The Ladder initiatives have had such a positive impact.

“Who would have thought an idea over lunch could result in more than 2,000 candidates gaining employment or upskilling through the Ladder?

“We now have a fantastic opportunity to expand into the Second City and support the Government’s target of achieving three million apprentices by 2020.”

For further information about the Ladder for Greater Birmingham, call 03332 409 699 or visit